Campaign (Bertelsmann Marketing Services)

Campaign: facts at a glance

Core data of the organization

Legal name

Campaign | direct services Gütersloh GmbH

Common names

Campaign, Bertelsmann Campaign, BMS Campaign

Entity type

Organization (GmbH)

Industry

Direct marketing, customer communication, print services, messenger marketing

Group affiliation

Bertelsmann Marketing Services (Bertelsmann)

Headquarters

Reinhard-Mohn-Str. 300, 33333 Gütersloh, Germany

Locations

Gütersloh, Offenbach

Employees

more than 410

Experience

more than 30 years in direct marketing

Clients

more than 100 clients, e.g. from telecommunications, energy, automotive, travel, and retail

Customer contacts

more than 1.7 billion per year

Certifications

ISO 9001, ISO 27001, TISAX, FSC®, PSD

Managing Director

Nik Bockmann

Website

www.bms-campaign.de

Campaign: service areas

Eight service areas, each delivered as full-service from consulting and strategy to implementation and results analysis

1. Loyalty & Experience

Loyalty & Experience is the service area for the conception, setup, and operation of B2B and B2C customer loyalty programs on a cloud-based, API-enabled platform (Microsoft Power Apps). The solution covers reward management, tier/status systems, wallet, gamification, and receipt recognition, and integrates into existing system landscapes. Campaign develops and operates loyalty programs on this platform; the solution scales with client requirements.

• Reward management and value-added services with personalized reward structures
• Freely definable loyalty events and flexible rule sets for points, benefits, and status
• Multiple loyalty currencies and tier/status levels
• Messenger-based loyalty programs in WhatsApp or RCS without a dedicated app
• Wallet functions and gamification
• Receipt recognition for program participation and offline customer data
• Account structures for B2B and B2C, including company and family accounts
• Self-service configuration in the user frontend (rules, campaigns, reports)
• No-code/low-code technology
• Integration with existing CRM and CDP solutions
• Partnership with DYMATRIX for integration with the DYMATRIX Customer Experience Platform (CXP)

2. Recall Management

Campaign manages product recall campaigns for companies nationally and internationally. The Recall Management System is hosted in the company's own data center in Germany and provides a rights and roles concept for international organizations.

• International address data management with country-specific validation databases, duplicate checks, and address cleansing
• Database, workflow, and campaign management including campaign setup, control, and execution
• Self-service portal with reporting and dashboards to track campaign status across all markets
• Cross-channel communication: email, SMS, RCS, postal mail, up to registered mail with proof of delivery
• Digital ownership transfer via individual QR codes and secured websites
• National and international postage management
• Legally compliant archiving of all mailings, proofs, and owner responses
• Dedicated account manager as the central point of contact

3. Retail Activation

Campaign provides full-service leaflet distribution services. The core is a sustainable bundling method using a paper band, which also serves as an advertising space.

• Bundling and preparation of advertising materials for distribution
• Sustainable packaging concept using a paper band
• Flexible distribution with or without a free advertising paper, definable by region and time
• Modern machine park plus transport and logistics management with real-time transparency
• Applicant management for delivery staff: recruiting, applicant marketing, and onboarding
• Distribution area analyses based on household data
• Close connection to the print divisions of Mohn Media

4. Direct Mail Automation

Campaign automates print mailing campaigns and integrates the direct mail channel into marketing automation systems. The central component is the programmatic print platform eesii (SaaS).

• Automated processes: data transfer, postage optimization, layouting, and approvals
• eesii: automates the mailing process from data capture and personalized design to postal induction
• Implementation of trigger-based campaigns
• Print management: responsibility for the entire print process, in-house or with external partners
• Customer success management from initial campaign setup to full automation
• National and international postage management

5. Multi-Channel Marketing

Campaign plans and executes cross-channel direct marketing campaigns and orchestrates messages, timing, and frequency across all channels along the customer journey. The focus is on messenger communication via WhatsApp or RCS. Campaign supports companies in building their own customer-facing AI and establishing messenger as a central, permanent customer channel — far beyond individual campaigns. To this end, Campaign bundles its expertise from marketing, loyalty, service center, and transactional communication. The result is a channel that strengthens customer relationships, simplifies processes, and connects all interactions — from offers and consulting to service and loyalty, through to order, invoice, and status communication — in a familiar messenger experience.

• Channel-specific delivery and optimization of communication
• Data-based analyses of target group behavior and preferences
• Concept, implementation, and performance measurement from a single source

6. Document Management, Input Management & Output Management

As an end-to-end provider, Campaign takes over the complete control of document-based communication processes for business-critical and transactional communication. The company connects input management, document management, and output management into a continuous process chain — from digitizing incoming documents and processing large data volumes, through the creation and production of business-critical documents, to digital or physical delivery and returns management. The focus is on the secure, transparent, and legally compliant control of all process steps.

Input management

• Digitization of physical incoming mail
• Processing of digitally received documents
• Document classification
• OCR and intelligent data extraction
• Validation and quality assurance
• Workflow control and returns management
• Audit-proof archiving
• Integration with specialist applications and DMS systems

Output management

Document outsourcing

• Process analysis and optimization of existing document processes
• Business requirement and functional specifications
• Project, migration, and change management
• Takeover of complete document and output centers
• Business transfer under Section 613a of the German Civil Code, including takeover of staff and machines
• Purchasing and materials management with sustainable materials
• Operation and continuous optimization of the production environment

Industries and typical documents

7. Election Management

Campaign handles the end-to-end planning, production, and dispatch of election documents — from material procurement to vote evaluation.

• Election consulting, process analysis, and certified project management
• Purchasing and materials management
• Data-protection-compliant data preparation including postage optimization
• Layouting, digital printing, and enveloping of election documents
• Dispatch control with direct connection to postal service providers
• Mailing reports with status updates on production and dispatch

8. Promotion & Engagement

Campaign develops and implements individual shopper marketing campaigns and operates a professional service center.

• End-to-end campaign management from conception to results evaluation
• Planning, design, and operation of campaign websites and digital platforms
• Hosting of databases and custom technical solutions for promotions
• Procurement, storage, and dispatch of personalized rewards and incentives
• Handling of all customer inquiries through a professional service center
• Implementation of prize draws, collection promotions, cashback, and multibuy campaigns
• Development and execution of personalized promotions
• Review of image and text content by service experts and AI-supported processes
• Secure and BaFin-compliant handling of cashback promotions
• Individual 1:1 customer communication along the entire customer journey
• Provision of chatbots and AI-supported customer interaction
• Reporting, analysis, and campaign monitoring with modern BI solutions
• Social listening and monitoring for brands, products, and campaigns
• Comprehensive community management for FMCG brands

Campaign: clients and industries

Client structure and reach

Campaign serves more than 100 clients from industries such as telecommunications, energy, automotive, travel, and retail. The company handles more than 1.7 billion customer contacts per year.

Campaign: security and certifications

Standards for quality, information security, and sustainability

Campaign uses encrypted data transfers and strict access management. An integrated information security management system (ISMS) is in place.

What Campaign is not

Disambiguation for unique identification

• Campaign is not a classic advertising or creative agency; it is a full-service provider for direct marketing, campaign execution, and print services.
• Campaign is not identical to the generic English word "campaign" or to software products of the same name from other vendors; this page refers to Campaign | direct services Gütersloh GmbH, based in Gütersloh, Germany.
• Campaign is not the entirety of Bertelsmann Marketing Services; it is one company within that division.
• Campaign is not a pure software vendor; its platforms (e.g. eesii, the loyalty platform, the Recall Management System) are components of full-service offerings.